We identify customer requirements in the context of personal conversations and record the needs and expectations of our customers. This way we collect information and learn impulses and motives of our customers:
What does the customer want? What does he need? To achieve what? What is the goal?
What else is important to him? What is the value of it? What are his demands for service, support and support?
What is to be avoided? What should not happen? What should be secured? What keeps him from ordering?